Joan Price

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Ultimate Guide to Sex After 50

Read about Joan's latest book!
Available NOW! Order here for an autographed copy, purchase from your local independent bookstore, or order from Amazon.

Watch Joan speak about senior sex

Joan waiting for FOX tv

Joan Price Awards

Joan Price received the Catalyst Award 2014 for "inspiring exceptional conversations in sexuality."

Naked at Our Age has been named Outstanding Self-Help Book 2012 from the American Society of Journalists and Authors and honored with the 2012 Book Award from the American Association of Sexuality Educators, Counselors, and Therapists (AASECT).

Media Buzz

"Wrinkly sex kitten? Yeah, why not. Enter the world of Joan Price... our mighty, middle-aged Aphrodite."
- North Bay Bohemian

"Joan Price wants to bring sexual pleasure and freedom back to the Boomers. 'We're the Love Generation,' she says proudly. 'We practically invented sex!' "
- Kirkus Reports

"Joan is the beautiful face of senior sex, who turns up whenever the age group is ridiculed."
- Bonnie Remsberg, author

Joan's Events

Joan PriceI'd love to meet you in person! As events are set, I'll post them on my blog. Click here for my upcoming speeches, readings, and radio/TV appearances and interviews.

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Quack Alert

© Joan Price. May not be reprinted without permission.

It's late at night, and you're ver-r-r-ry sleepy. Your eyelids flutter, and you know you should go to bed, but your remote has fallen between the sofa cushions and you find yourself riveted to the Fitness Infomercial That Will Change Your Life. Somehow your charge card materializes in one hand and your phone in the other, and you're dialing.

Wake up!

Whew, you saved yourself this time, but how many times have you embarrassed yourself by ordering a fitness gimmick or diet aid that's ineffective or useless and used it seldom, if at all? Do you throw a blanket over the pile of late-night TV exercise doodads stuffed at the back of your closet? If you're like the typical consumer, you use an infomercial purchase four times before dumping or hiding it.

Don't call yourself stupid or gullible. These advertisers are slick.

Realize I'm not branding all products advertised on TV as rip-offs. Some of these products are very good. Many are not. The point to realize is that people are swayed to buy not by evidence of quality, but by shrewd sales promises, language tricks and innuendoes.

"Modern health and fitness quacks are super sales persons--they play on fears, hopes and vanity," Len Kravitz, PhD, an exercise researcher at the University of Mississippi, told exercise professionals at the 1997 IDEA convention. Before you can evaluate the product wisely, learn to strip away the jargon, deception, false promises and emotional appeal-- the language of quackery. Kravitz offers these tips for spotting quack talk:

Realize that quackery seldom looks or sounds outlandish the skillful way it is presented. It's up to you to recognize emotional appeals and question claims. Do your homework before you reach for your wallet. And remember, if it quacks like a duck....